Segmentation
AIDA'S
BBQ HOUSE is located to public market, near offices and retailers business.
Potential customers would be groups and individuals usually hang out.
Targeting
We
are targeting the residence of Esperanza, Sultan Kudarat especially the
employees as our primary market. AIDA'S BBQ HOUSE is located to public market,
near office and retailers business wherein people usually go and meet.
Positioning
AIDA'S BBQ HOUSE market itself as the most delicious BBQ in town. We focused its positioning in convenience and the affordability of the product.
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